In pursuit of unifying the Comcast Spotlight Creative Services teams, a national agency named Mnemonic was created. Based on a provided logo, I developed the brand identity, style guidelines, website, and collateral.

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Results: The Mnemonic style is honest, fun, engaging, and inspiring. Visuals were designed to communicate quickly and effectively across all touchpoints — product - environment - marketing. Icons aim to be bold, communicative, and hard working. Just like the team they represent.